Different brands and product categories are designed to cover a large market and to address different target groups. For the development process it is essential to have a real view of the user and his needs. Recognizing values, preferences and behaviors is the basis for aligning design and functionality with the relevant target group. Experience in the planning and evaluation of market and consumer research enables us to make target groups tangible and to use the knowledge gained for the design process.
Patents are valuable capital for companies and communicate innovative strength. The importance of the patent lies primarily in protecting innovative products from imitation, securing the investment in product development, and guaranteeing the competitive advantage.
As part of the long-standing cooperation with B/S/H/Hausgeräte, some patents were able to be enforced from the ideas and concepts developed.
Fields of work
In more than 20 projects for the global as well as local brands of B/S/H/ Hausgeräte, we were able to contribute our expertise in the following design disciplines:
– Strategy & alignment
– Target groups
– UX / UI design
– Product design