Unleash Potentials
Strategy, Innovation, Design
BUDDE BURKANDT supports companies in exploiting their full potential through design and innovation – well-founded, process-strong and solution-oriented. Tailored to target markets and target groups, we create solutions that are user-centered and effective to build sustainable brand value. The focus of our strategic and creative efforts is to strengthen the brand and build a solid market position.
Development of innovative solutions
The analytical consideration of the current status, the market position and the user experience reveals strengths and weaknesses, shows potential and areas for action. The insights gained flow into new, relevant solutions and targeted strategies for future developments.
Context centered processes
Products, software solutions and services are a tangible contact with the brand. This makes them essential assets of brand equity. Experiences such as interaction, functionality, aesthetics and all other noticeable factors directly shape the user’s brand image. Strong execution is essential for achieving convincing results. We call the focus on these factors in the development process context centered design – focused on user experience, brand strategy and implementation possibilities.
Competences
Continuous engagement with diverse project content and objectives builds in-depth expertise in analysis, strategy, and design. We combine systemic thinking with agile methods and iterative processes, often in co-creation with our partners.
References
Through our cross-industry activities, we bring a broad perspective to market developments, particularly in the areas of automation, construction, building technology, consumer goods, medicine, measurement technology and the process industry.
Our services have expanded through more than 100 projects for over 30 international brands – for companies such as B/S/H, GF Piping Systems, Grundig, Leica Geosystems, Nymphenburg Porzellan, Procter and Gamble, Samsung, Siemens, Villeroy & Boch, Vodafone and WMF. Collaboration results achieve a noticeable economic impact with comparatively little effort and have been awarded numerous design prizes.
Profile
BUDDE BURKANDT was founded in 2009 by Janine Budde and Marco Burkandt. With more than 20 years of hands-on experience, we support companies in a targeted and process-secure manner. The mostly long-term cooperations are characterized by open exchange, in-depth knowledge and diverse skills that are directly incorporated into the processes and results.
Goals
Collaborative partnerships with our clients pursue the goal of developing strategically effective, user-centric, and future-proof solutions that deliver lasting advantages for users and businesses. The following aspects are central to this:
- Innovative solutions focused on users, brand, and implementation
- Development of visions, guiding principles and fields of action
- Design strategies and guidelines for positioning and differentiation
- Improving customer satisfaction through user-centered development processes
- Process analysis and optimization to support transformation
Cooperation
Joint developments hold valuable potential for the future. The quality of cooperation in development processes is crucial for the efficient and secure achievement of project goals. Our enthusiasm for collaborating with experts from diverse fields is closely linked to professional and trusting interactions, which form a core value of our corporate philosophy.
We provide project-based support, e.g. to enhance internal competences and development teams or integrate our expertise into the company’s internal structures, e.g. to actively shape ongoing processes and support transformation projects.
