Lecture
Simplicity


Benefit
The lecture shows why simplicity is such a powerful and effective design principle. Attending the lecture can enhance one’s appreciation of the importance of simplicity as a key driver of success. It can also provide a foundation for teams to develop a shared perspective and prioritize simplicity in future design processes.
Scope: On almost 70 pages and a length of approx. 40 minutes, the lecture examines the topic of simplicity from the design perspective.
Location: Online web meeting or on site

Content
The idea of simple design was already established at the beginning of industrialization and has since experienced increasing acceptance. The thoughts that underpinned the development of simple design have not lost their significance and remain relevant even today.
Why do people react to a simple effect? Successful products provide compelling evidence of the value and potential of simplicity, which is evident in both their form and function, from a design perspective.
Can you still score with ‘simple’ design in the future? The lecture covers current themes and developments that will sustain the significance of simplicity in design in the future.

Speaker
Janine Budde has almost than 20 years of experience in the areas of design, strategy and innovation. She has provided creative advice and support to companies across industries. By continuously focusing on relevant core factors such as brand presence, market relevance and solutions that are visually appealing and easy to use, Janine has gained a comprehensive understanding of the importance of simplicity in design.
Please contact us for further information.
info@buddeburkandt.de